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Why attending sporting events is important?

Sports Stadium

Sport is an incredible way to bring people together; be it a shared love of a team, a friendly rivalry or just a huge enjoyment of being at a live sporting event, nothing quite compares to the feeling of being part of that moment.  Attending high adrenaline sporting events can also boost team moral and enhance productivity.  So what are you waiting for?!  

Sheer Edge offers the best selection of sporting event hospitality packages and can advise on the ones that will work best for you and your guests whilst taking into consideration budget, time and your requirements.  Having worked in this industry for over 20 years, let us use our expertise to help create a truly memorable experience. 

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.” – Nelson Mandela 

On top of all the annual sporting events, 2024 is an extra special one also bringing us 3 major sporting events. We are currently in the midst of Euro 2024 in Germany with the final being held in Berlin on 14th July, France will be hosting the Olympic Games starting on 26th July and Paralympic Games take place from 28th August also in Paris.   

So why choose hospitality over regular tickets to sporting events? There are countless reasons. Sporting hospitality offers unique opportunities to build stronger relationships in a relaxed and stimulating environment and offers the chance to engage and converse with staff and clients alike.  It also offers the chance to enjoy precious time with family and friends.  Sheer Edge’s hospitality packages provide more than just a standard experience; they deliver some of the best experiences available, offering luxury and unforgettable memories. 

Let us share with you three of our sporting hospitality options which prove to be extremely popular every year.  There are also many more options available, so please take a look at our hospitality website to see all we have to offer. Why not get in touch with your requirements and let us take care of the rest to give you an experience to remember.  


The NFL first came to the UK in October 2007 and its popularity has continued to grow year in, year out, with fans being able to enjoy the full spectacle of America’s most popular sport without the travel!  With three games taking place at two venues in October 2024, this will no doubt be a sell-out as both British and European fans take the opportunity to enjoy the excitement of watching the NFL live.  Our hospitality package offers the chance to take in the incredible day of entertainment that only the NFL can provide in style.

Formula One British Grand Prix, Silverstone Circuits   

For the ultimate thrill-seeking experience, Formula One is a hard one to beat.  The British Grand Prix at Silverstone Circuits is an experience not to be missed and is enjoyed by thousands of die-hard fans every year over a 3-day period.  The thrills and spills are gripping and the adrenaline rush from those attending is second to none.  With a variety of hospitality packages offering the opportunity to be close to all the trackside action, this is a motorsport junkies dream!  


Nothing quite says British Summertime like Wimbledon! This historic event started in 1877 and continues to attract sell-out crowds over its 14-day period.  The grass-court tournament is always extremely popular, and the hospitality options give attendees the chance to fully enjoy this quintessentially British experience in luxury, meaning that even the inevitable rainfall cannot dampen the spirits of those who select this option!  With 128 players taking part in the tournament, this fabulous event is one every tennis fan would like to attend.   

So why not get in touch with us today to find out more about our fantastic sporting hospitality packages either by email at hello@sheeredge.co.uk or by phone on 0330 223 3176 


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