We’re delighted to announce, that Sheer Edge has been shortlisted in the Midlands Region for Service Industries Entrepreneur of the Year category at the prestigious 2025 Allica Bank Great British Entrepreneur Awards.
Dubbed “The Grammys of Entrepreneurship,” the awards celebrate the most outstanding and inspirational
business stories from across the UK. With over 800 entrepreneurs making the shortlist this year, competition is
fierce and a testament to the resilience, creativity, and drive of British business leaders.
Past winners include the founders of BrewDog, Grenade, ClearScore, Zilch and Unbiased — all celebrated in the
early days of their entrepreneurial journeys.
About This Year’s Finalists
“We’re absolutely thrilled to be named a finalist. It’s an incredible honour to be recognised alongside some of the UK’s most exciting and ambitious businesses. This recognition is a huge testament to the hard work of our team and our mission to create unforgettable brand experiences, exceptional hospitality, and impactful event solutions for our clients.”
— Jo Ferreday, Founder & Managing Director, Sheer Edge Ltd
Industry Leaders Speak Out
Conrad Ford, Chief Product & Strategy Officer at Allica Bank, said:
“At Allica, we’re consistently inspired by the energy and strength of UK SMEs. This year’s finalists – from earlystage start-ups to established and family businesses – represent a vital force in the British economy, driving
innovation, creating jobs, and making a real difference in their communities.”
Frankie James, Founder of the Great British Entrepreneur Awards, added:
“We’re so proud to reveal this year’s shortlist — a truly remarkable group of founders who are changing lives and
transforming industries. The entrepreneurial spirit in the UK is more alive than ever.
The awards take place in November in London, wish us luck!
